Longer than you think.
That’s the short answer to the question we hear most often here at Manta as we help small business owners boost their visibility on Google: How long is this going to take?
Many small business owners get frustrated with digital marketing because they have unrealistic expectations about the amount of time it takes to see results. By consistently following recommended search engine optimization (SEO) practices, you, too, can expect to see results—but over time.
James McCarthy, CEO of Placement Labs, reminds small business owners that the amount of time it takes for their business to rank higher on Google depends largely on how much effort they are willing to constantly dedicate to their online presence.
Small businesses first “have to make sure their site is on-point with regard to SEO best practices,” he said. “Also, be sure to create as much unique, engaging content as you can, as often as you can.”
Some small business owners waste too much time on keywords and other SEO tricks—and not enough time creating authentic content to support those keywords. “Rather than focusing all your time on finding keywords, try creating content around those keywords,” said Brandon Schroth, owner of Click First SEO. “This will get your content closer to what users are actually searching for.”
Schroth points out that many factors, such as a site’s technical structure, also impact the time it takes for a small business website to see a spike in search rankings. With all the factors involved, improvements can take anywhere from three months to a full year to register.
When small business owners are ready to put the pedal to the metal and really devote themselves to their online presence, results will begin to trickle in. To see a lasting boost to your online visibility, your website, social media, local listings, and online reputation all must be incorporated into your digital marketing efforts.
Still have questions? Check out these tips from a Manta Marketing Pro about SEO for small business.